St Michaels Resort
St Michaels Resort is a luxury resort in Falmouth, UK, with a strong lifestyle focus. As the Design and Social Media Manager, I planned and delivered a consistent paid and organic social media strategy (carousels, short-form video, and storytelling content), as well as shaping the brand’s visual and art direction through internal rebrands, print collateral, and visual storytelling.
Services
Social media
Video editing
Image editing
Design management
Year
2023 - 2026
Social storytelling
& paid creative
As Social Media Manager at St Michaels Resort, I created organic and paid content for Meta, from filmed footage and video edits to statics, carousels and campaign assets. Rather than leaning on selling, I focused on storytelling - the changing seasons, glittering oceans, spa rituals, restaurant details and the quieter moments of the guest experience. Each piece was shaped with strategy in mind, while keeping the resort’s online presence calm, polished and recognisably St Michaels.
Paid creative supported Meta campaigns across key seasonal offers and resort experiences, helping to build visibility, engagement and traffic while keeping the work rooted in the St Michaels tone of voice.
Collateral
As the Design Manager at St Michaels Resort, I created print and digital collateral across the hotel, spa, restaurants and seasonal campaigns. From guest-facing materials to web assets, social graphics and campaign artwork, each piece was designed to feel considered, consistent and quietly elevated - supporting the wider brand while giving every touchpoint its own sense of place.
Health Club rebrand
For the Health Club rebrand, I refreshed the existing identity to feel more aligned with the wider resort - elevated and luxurious. Inspired by coastal surf brands such as Billabong, Roxy and Rip Curl, the direction brought in a relaxed, on-the-beach sensibility while retaining the polish and restraint of the brand.
